The leaders in high performance surface coating technology for cars, boats and planes, today (Wednesday 7 October 2015) launched a new advertising campaign under the slogan ‘Tough Stuff’.
Gtechniq, manufacturers of the best detailing products on the planet, have teamed-up with local, Northampton-based creative agency Blayney Partnership, to produce a series of adverts which will appear in automotive titles such as Auto Express, Evo and Car, over the next 12 months.
Amy Chappell, head of marketing for Gtechniq, said: “Gtechniq is a brand based on the latest in automotive detailing technology. Our star product Crystal Serum is the best paint protection currently on the market. Guaranteed to protect a car’s paintwork for at least seven years, keeping it looking newer for longer, we wanted an advertising campaign to showcase just how brilliant and unbeatable this product really is.
“The Blayney Partnership was the first agency we have ever used to get a concept spot on the first time round, and we have nothing but praise for their creativity and artistic flair.”
The ‘Tough Stuff’ advertising series puts a Gtechniq Crystal Serum coated car in a number of scenarios where the paintwork would certainly need to be durable. Scenes in the campaign include an ice hockey game and an African safari featuring Mount Kilimanjaro, in Tanzania, and a family of angry lions.
Ozz Blayney, Blayney Partnership creative director, said: “We wanted the new campaign to stand out against typical automotive advertising. The majority of industry adverts staged a sexy looking sports car with a product inset. The idea of placing an incredible vehicle in an alien environment breaks the norm in the marketplace. We made sure that the background to the advert was as detailed as the finish on the car itself.
“Understanding our clients objectives is paramount to ensure that we conduct a working relationship that is efficient, illustrious and enjoyable. By continually delivering innovative design to our customers we also set new challenges for ourselves. We love to exceed current standards and endeavour to immerse our focus on the latest trends and technologies. We hope that we have done exactly that for Gtechniq.”
-Ends-
Notes to editors:
About Gtechniq
Gtechniq was born out of pure science, the love of cars and the desire to create the best car care products, with a focus on protective coatings – the cornerstone of our success.
In 2004, scientists at Gtechniq created a superior line of products aimed at perfecting all car surfaces. And over the last 10 years, these products have been continually improved to provide a range that outshines and outlasts the competition.
Our line of surface preparation and finishing products are designed to clean, polish, and protect all automotive exteriors, in a way no traditional wax applications can match.
The Gtechniq range includes composite ceramic coatings, leather protection, fabric protection, wheel and trim protection, shampoos and much more.
Gtechniq Crystal Serum
Crystal Serum is the market-leading composite ceramic coating – the best paint protection available.
Because of the strong chemical bond the coating forms with a car’s paintwork, Crystal Serum can only be applied by a trained detailing professional in the Gtechniq Accredited Detailer Network.
Should Crystal Serum be applied incorrectly a car will need flat sanding to remove the coating.
Crystal Serum is an unbeaten paint protection product. It provides ceramic protection with previously unachievable levels of gloss, durability, scratch and chemical resistance.
The composite structure offers ultimate safeguard, plus the same slick finish and candy-like gloss as the very best carnauba waxes.
About Blayney Partnership
Blayney Partnership is a multi-disciplined creative agency based in Northampton that has been alive and kicking for over two decades. With an average age of 35, we provide experienced creative knowledge, injected with cutting edge innovation, which delivers outstanding solutions. Each of our passionate and talented members are experienced in their own unique fields, this has enabled us to gain 90% of all our sales through referrals and/or repeat business.
Media enquiries
Amy Chappell, head of sales and marketing, e-mail amychappell@gtechniq.com, or call t: +44 (0) 1327 1 327 811 015, m: +44 (0) 7931 371 411
